About We Roam

We Roam is an Australian beach lifestyle label for kids.  Made for sun and sea, We Roam embraces sun protective swimwear and fashion forward apparel. Signature prints, UPF50+ sun protection and high quality fabrics underpin the label.

Good waves and good vibes. Let the mini wildings roam free.

Behind the Label                                                                                                             

We Roam is independently owned in Australia by a sun and sea loving couple, along with their two side kick sons. Having grown up by the coast, We Roam is an embodiment of the label’s founder, Bridie Cowell, and her love of the ocean. Following the birth of her first child, she felt there was a lack of cool swimwear options that both looked stylish and provided protection from the harmful UV rays. And so, We Roam was born.