About We Roam

We Roam is an Australian beach lifestyle label for kids.  We believe that high quality and environmental responsibility go hand in hand and that sun protection should be both stylish and comfortable.

Our garments are made by hand in workshops that respect safe work conditions, and our swimwear is made from a premium fabric sourced from Italy called Econyl®, a 100% regenerative nylon made from abandoned ocean and industrial plastic waste. Tested over 200 hours in laboratory, Econyl® is chlorine, seawater and sun cream resistant. Offering UPF50+ protection without the need for chemical filters, it is both friendly to the environment and skin.

Further, our swimwear meets Oeko Tex Standard 100, the highest certifiable standard for ensuring responsible use of chemicals during the construction of the fabrications we use.

Behind the Label

We Roam is independently owned by a sun and sea loving couple.  After struggling to find cool, high quality swimwear for their two children, We Roam was born.

The label now ships worldwide and can be found in boutiques across Australia, Europe and America.